ABOUT US
We build the system that catches what your team can't.
Convertzation is a small Singapore team obsessed with one thing: making sure no lead gets dropped.
OUR STORY
Started by operators, for operators.
Convertzation started about three years ago with a simple observation: Singapore SMEs were losing deals they'd already won — not to competitors, but to their own follow-up. The lead came in, the team got busy, and the deal went cold.
We'd spent years building systems for larger companies — the data pipelines, automation, and unglamorous plumbing that quietly keep a business running. We kept seeing the same gap in smaller firms: sharp operators with no system to catch what slipped through.
So we built one. Today we help high-ticket SMEs — renovation, furnishing, automotive, events — turn scattered leads into a pipeline that runs itself. We sit down with each business, map how they actually sell, and build the system around it. No templates, no software-and-walk-away.
We're still a small team, based in Singapore. When something breaks or you need a new automation, you talk to the people who built it.
HOW WE WORK
What we stand on.
Built around you
We map your real sales process first. The system fits how you work — not the other way around.
Local and hands-on
Based in Singapore, real humans. When you need a change, you talk to the people who built it.
Outcomes, not features
We measure success in leads caught and deals closed — not dashboards shipped.
THE TEAM
The people behind it.
Joshua Goh
Revenue Operations Strategist, Co-Founder
A conversion and client-acquisition specialist. Joshua maps how each business actually wins customers, then turns it into follow-up and revenue operations that don't drop the ball.
Kay Ong
Operational AI Architect, Co-Founder
Over a decade in core enterprise systems engineering. Kay architects the data pipelines and AI automation that run quietly under every Convertzation system — the part you never see but always rely on.
WORK WITH US
Let's map your pipeline.
Book a strategy call. We'll show you exactly where leads are slipping — and how to catch them.